Data Brokers Know Where You Are—and Want to Sell That Intel

Updated: Sep 7, 2021

These firms can track whether you've visited your therapist's office or your ex's house - and without regulation, they're a threat to democracy. In a new report for the Cyber Policy Program at Duke University’s Sanford School of Public Policy, 10 major data brokers were surveyed as well as the sensitive data they advertise. They openly and explicitly promulgate data on individuals’ demographic characteristics (from race to gender to income level) and political preferences and beliefs (including support for the NAACP, ACLU, Planned Parenthood, and the National LGBTQ Task Force), and on current US government and military personnel. Several of these firms also market another disturbing product: Americans’ geo-locations.

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